The hotel sector is experiencing a paradigm shift with the introduction of robots into daily operations. Automation is no longer a promise of the future—it has become a present-day necessity, especially during peak seasons and in the face of staff shortages. Specialized companies acknowledge that we are in a “continuous peak of demand,” where hotels seek immediate solutions to ongoing staff turnover.
Robots in Hotels
A Challenge of Integration and Training
Last updated: December 2025
Responsible Automation: Beyond Installing Robots
One of the biggest challenges for robotics providers is not just installing or maintaining these machines, but addressing the lack of internal training and the absence of technological managers in many hotels. As industry experts highlighted at the ITH Robotics Club, the key lies in having a figure known as the “shepherd”: someone within the hotel responsible for overseeing and managing the use of these new devices.
In this context, the role of the integrator becomes especially important: they analyze operations, identify real needs, and translate technology into practical solutions. This consultative work ensures that automation is truly effective, not replacing human value but complementing it.
Automation for Independent Hotels Too
Contrary to what one might think, robotics is not only for large hotel chains. Solutions can be adapted to small establishments or family-run businesses, as long as the areas of application are well analyzed. Delivery robots, cleaning robots, and even humanoids can optimize resources in different parts of a hotel. The key is customization and adaptation—and preliminary audits, such as those promoted by the ITH Robotics Club, help define the starting point.
Overcoming Resistance to Change
Technological integration is not just a technical matter—it is also cultural. One of the main obstacles to automation is resistance from hotel staff, who often view robots as a threat. Implementing these innovations gradually and collaboratively is essential to change this perception and demonstrate that robots do not replace workers but help reduce operational burdens and improve working conditions.
At TALAT, we believe technological innovation must be accompanied by intelligent and human-centered planning that identifies where it can provide the greatest value. This collaborative and flexible approach is what will allow automation in sectors like hospitality to become a true ally of progress.